Trademarks

We know brand recognition, reputation and good faith play important roles in maintaining and developing our clients’ businesses. Our firm has extensive experience managing trademark portfolios for domestic and international companies to support and protect them against trademark infringement and unfair competition in Turkey. We offer full services related to counseling, prosecution, transactions and litigation of trademarks, including non-traditional marks and trade-dress matters.

Trademark related issues are a particular strength of our firm, which is frequently called upon to manage the brand portfolios of companies in the fashion, luxury goods, automotive as well as food and beverage sectors.

We file and prosecute many trademark applications on behalf of our clients, representing them before the Turkish Patent Institute with regard to all types of administrative actions, including applications, oppositions, appeals and renewals. To help avoid future disputes for our clients, our services include evaluating the registerability of potential trademarks and providing advice on how to design marks which will be easily protected. We also work closely with clients to determine their future plans for the mark and ensure all appropriate classes are covered by a client’s trademark application.

We provide active and comprehensive trademark watching and portfolio management services. These services include working closely with local investigators to proactively identify potential trademark infringement, so that we can notify and better protect our clients in Turkey. Additionally, we regularly handle high volume cease and desist letters as well as representing clients during settlement negotiations with trademark infringers. We always aim to solve problems in the most practical and cost effective way for our clients.

We often represent clients before courts in trademark infringement cases, cancellation actions, unfair competition claims, as well as actions seeking cancellation of decisions by the Turkish Patent Institute. Clients experiencing trademark problems often require immediate remedies, such as emergency injunctive relief and declaratory judgments.

Our transactional experience includes due diligence, licensing, assignment, co-existence as well as franchising and merchandising agreements.

Our firm often publishes articles about trademark matters.